Empathy can play an important role in helping clients move from recognizing a need to feeling ready to take action.

In a recent episode of The Annuity Show, Maria Ferrante-Schepis, founder of Think Worthy Consulting, discussed how insurance professionals can better understand the “invisible wall” between unmet need and concept of negative demand. Her perspective: education alone may not be enough. Meaningful two-way conversations can help advisors better understand client concerns, build trust, and support more informed decision-making. 

As technology continues to handle more of the technical aspects of insurance and annuity solutions, the human element may become even more important. She reviews previous failures and successes in industry technology advancements, as well as overlooked nuances, to gain a clearer perspective on how we can approach future innovation.

Learn more: thatannuityshow.com and where you get your podcasts
Visit: thinkworthy.com to engage with Maria